As a self-made entrepreneur and business woman, she forged a path straight out of college and into the media industry. In only four years working at Media Trust, Lydia attracted over 300 new clients and generated over £1million worth of revenue from scratch.
Lydia then threw herself into the creation and development of her own business, Butterfly PR, which has been responsible for the success of myriad personalities, events, organisations and partnerships. In 2011, she was presented with the BITC “Leadership in the Workplace Award” and described as “Britain’s most enterprising charity worker” in the resulting press articles.
In this relatively short timeframe, Lydia has developed a strong base of respect and recognition for her ability to transform the way in which leaders run their businesses. She has invested her time and energy in connecting charities with celebrities and businesses; through her work in the Third Sector, Lydia has recently become a Patron of Show Racism the Red Card.
Now, Lydia focused on giving other people the psychological tools needed to be successful, through her work as a Confidence Coach. Having achieved her Life Coaching Diploma from Cambridge University, Lydia works with clients from a diverse range of backgrounds including celebrities, entrepreneurs and industry professionals, assisting them in addressing multitude of issues in order to unlock potential in their professional and personal lives.
As a Confidence Coach, Lydia is passionate about developing the potential in people, and has a particular interest in coaching young people to develop professionally and emulate her success.
Lydia wholeheartedly believes in the power of coaching as one of the most rewarding forms of self-investment, saying ‘‘there’s a real perception barrier regarding coaching. Many people in the UK would shy away from what they saw as an activity best suited to American extroverts. In fact, coaching is a crucial tool in helping people to fulfil their fundamental desire to live a better life; tell me what you want or where you want to go and we’ll get you there!’’.
She frequently talks on the conference circuit and appears on key industry panels such as the Ernst & Young, Future 100 Awards and Channel Four- 4Talent Roadshow. As a regular contributor to National & Local radio productions, Lydia has also written prolifically for titles such as Charity Times, Third Sector, In-spireLS and RWD Magazine.